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Core Research was founded 33 years ago in 1989 when Dr. Susan Korbel recognized, after receiving her Ph.D. in 1975 and working in the media for many years, there was a desperate need in the research market for a nimble, client-focused market research firm. Ever since, Core Research has consulted with hundreds of public and private organizations to conduct consumer, voter, and business-to-business research. Behind the scenes, you'll find Core Research helping some of the premiere South Texas businesses and charitable organizations chart successful courses with strategic and tactical planning.  Dr. Korbel proudly still runs a 100% woman-owned business and actively volunteers to mentor other businesswomen in San Antonio.


1975 - Ph.D. University of Michigan

1973 - M.A. University of Michigan

1971 - B.A. Cornell University


American Association of Public Opinion Researchers, Qualitative Research Consultants Association


HUB Certified

South Central Texas Regional ESBE SBE WBE Certification

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Snap Surveys Research Partner

Proudly based in San Antonio, TX

San Antonio Riverwalk

Contact Us


1931 NW Military Hwy #250
San Antonio, TX 78213



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