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"Our clients produce essential services, fun and games - including food, homes and healthy communities to fast cars, TV news, and basketball games. Their research questions are as different as volcanoes and beaches. Our tools vary with every project as consumers and markets evolve and erupt. After 33 years, one thing is always true: our business rocks!"

  Dr. Susan Korbel, Owner 

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Tools

Research Services, Consumer and Audience Studies

Primary Research

Telephone Surveys

Customer cards and other print surveys

Internet and other new technologies

Focus Groups

In-store intercepts

Secondary Data Analysis

Database Access

Archival Searches

Internal Quality Control

Mystery Shops

Climate Surveys

Consulting Services

Strategic Planning Process

Marketing Plans

Sales Development

Feasibility Studies

Image and Promotion Campaigns

Advertising Production and Placement

Legal Consultation

Demographics Analysis

Expert Witness Testimony

Redistricting Consultation