"Our clients produce essential services, fun and games - including food, homes and healthy communities to fast cars, TV news, and basketball games. Their research questions are as different as volcanoes and beaches. Our tools vary with every project as consumers and markets evolve and erupt. After 33 years, one thing is always true: our business rocks!"
Dr. Susan Korbel, Owner
Tools
Research Services, Consumer and Audience Studies
Primary Research
Telephone Surveys
Customer cards and other print surveys
Internet and other new technologies
Focus Groups
In-store intercepts
Secondary Data Analysis
Database Access
Archival Searches
Internal Quality Control
Mystery Shops
Climate Surveys
Consulting Services
Strategic Planning Process
Marketing Plans
Sales Development
Feasibility Studies
Image and Promotion Campaigns
Advertising Production and Placement
Governmental Consultation
Demographics Analysis
Expert Witness Testimony
Redistricting Consultation
While most Core Research projects are proprietary and client
property, some of our more recent clients include:
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